Sunday Magazine’s one-flight travel journalism
Ever been curious about the worldview of News Ltd’s Sunday magazine?
Sara Mulcahy offers a small insight in her editor’s letter to readers today. She reveals:
“For our travel pages we have a ‘one-flight’ policy, ie, the destination has to be a maximum of one flight away. That means the farthest our writers have ever filed from is the west coast of America (there’s no kayaking up the Amazon for our lot!)”
Dr Mumbo’s been scratching his forehead but can only think of the following possibilities to explain the policy:
Looks like even the most primative form of “branded content ” is losing enthusiasm within newspapers.
Climate Change? Carbon Credits? Other than that, I got nothin’ …
Wow, so that’s why their travel stories are so pedestrian then.
Maybe their reporters are combustible and explode on longer-haul journeys? Perhaps they should sign a dangerous goods declaration before boarding.
Dear Dr Mumbo
To clarify: we concentrate on travel in the domestic and Asia/Pacific region so as not to tread on the well travelled toes of News Ltd’s Escape section. As a happy by-product, the destinations are more affordable for our readers in terms of time and $$. Thank you and keep reading! Sara Mulcahy
That is one of the most bizarre self-iposed rules ever. It would actually turn me onto Escape, knowing that their destinations are based on more than a one-flight policy.