Fake it ’til you make it as…a new business guru
Marketing and new business director of GroupM, Greg Graham, tells us what he really does, in a piece that first appeared in Encore.
What do you actually do?
The role is essentially marketing our agency brands and services helping them win new clients. My main focus is new business pitching and working across all of the GroupM agencies (Maxus, MEC, Mindshare and MediaCom) juggling priorities and deadlines. With my marketing hat on I am talking to journos, conference organizers, event/award planners etc.
What skills do you need to be good at the job?
Sparrow – you left out simply being an all round bloody good bloke which is priceless.
Cheers.