Fake media on the rise again
Media Stable’s managing director Nic Hayes warns of the rise of seemingly legitimate publications that are, in fact, branded content aggregators passing themselves off as a credible news platforms.
If you have any form of professional profile online, I am confident that you have been a target for online scammers that claim to get you in publications for a fee.
For some people they can get up to three uninvited posts a day on Linkedin, Instagram and Facebook and these seem to prey on the small and micro business owner. If you are an ASX listed CEO you are less likely to be approached than a small property developer.
Unsolicited social media posts will be very complimentary saying things like:
