Family Feud rates 690,000 on debut, X Factor beaten by Masterchef
Ten’s new primetime game show Family Feud grabbed 690,000 viewers across the network’s three channels on its return last night.
That number is 381,000 viewers up on the showing of Modern Family on Channel Ten’s main channel last Monday in the 6pm timeslot, with the network hoping the heavily promoted revived format, hosted by Grant Denyer, can draw more viewers to its primetime lineup.
However, at this stage it is unclear how Ten’s strategy of road blocking Family Feud across not only its main channel but also Eleven and One has affected the audience with Oztam folding in the results for all three networks together citing the programming and adverts being the same during the broadcast and not providing a channel by channel breakdown.
It was up against Seven News and Nine News on the main channels which got 1.2m and 1.32m respectively.
What was TEN’s total audience across all three channels at 6pm in recent times? That will give you a clue as to how FF really went.
I was one of the World Cup fans watching SBS. Now it is all digital is the 833,000 factual (ie based on actual viewings of this programme..?)
How are these figures calculated? If they are based on a load of commercial influenced TV guinea pigs, then how can they be taken seriously?
Hi Football Fan,
Although things are moving to digital the ratings are based on a panel of people with smart boxes inputting what they are watching, and how many people are in the room.
For more details – http://www.oztam.com.au/AboutOzTAM.aspx
Cheers,
Alex – editor, Mumbrella
Hey Footy Fan.
The 833,000 is an estimate of PEOPLE who watched the World Cup. The 833,000 represents the average minute of the broadcast. So those who only managed to wake up and watch the second half, effectively only count as “half a person”.
It’s very different to the digital world which tends to count DEVICES rather than people, and often focuses too much on watching ‘any’ (e.g. a few seconds) of video content. New ‘hybrid’ methods use census-based traffic data and people-based panel data to provide more comparable audience estimates.
Yes that’s all well and good, but using the old ruler and compasses, it rated better than expected and will I believe grow. The next few weeks will tell, it needs to work miracles, but it might be the answer.
It had better work miracles or it stands a good chance of either flying super high by its own devices, or being shot down by its own guns. This kind of programming is one of the few ways back for ten, but they must work at it diligently.