Ten rejects analyst’s claim Family Feud will not solve 6pm audience woes
The return of Family Feud to Ten will not solve the channel’s problems in finding an audience to lead into its prime time schedule according to analysis from Fusion Strategy.
Ten is targeting families and its core target market of people 25 to 54 with the new version of Family Feud to be fronted by Grant Denyer, Ten’s chief scheduling officer Beverley McGarvey said.
Claiming comparisons should not be made from historical data, with the show last airing on nine in 2007, McGarvey said in a statement: “We know Family Feud is going into a highly competitive timeslot and we do not under-estimate the strength of the programs it will be up against.
“We are confident that we have created a highly entertaining and engaging show. Clearly we expect Family Feud to lift our ratings in the weeknights timeslot. But our ratings expectations are realistic and modest. While people will rush to judge Family Feud after the first night and the first week, we know it will take time for the show to find its audience.”
Just putting it out there. Strike 1 – low ratings for the Ian Thorpe interview. Strike 2 – Extant struggles (even if the 1st ep does OK, it will be failing by ep 4). Strike 3 – Family Feud flops. 3 strikes and who’s out?
He’s right. The format is terribly dated. Just like Tens management team
Crikey moses. What is going on? Family Feud?
Rerun Friends and you’ll have better ratings.
Bring back the Simpsons – or extend Project to 90mins – anything but FF – guess i will be watching tabloid news 🙁
The first test for Family Feud is whether or not they have created a program worth watching. The second, arguably more important, question is whether or not they can convince people to watch it. TEN’s marketing is one of its least discussed but most serious weaknesses.
I really am not sure whether I should be laughing or crying…what a debacle….
If Grant brings the same level of charisma and spontaneity he displayed on Million Dollar Minute… God have mercy on Ten’s soul.
I’m sure he’s a nice guy in real life, I just can’t handle Grant Denyer on TV. Anybody else would have been better.
Screaming into the abyss.
If there is one network that should innovate, it’s TEN.
Short, sharp and focussed.
TV New Zealand used to have one day on one day off for advertising. Could you imagine if TEN did that?
Dear oh dear……
How many Network’s have ‘Fusion Strategy’ scheduled???
Great to be an expert after the fact….how about suggesting a solution?
Alternate ad free days is not a silly idea, if they are not predictable. Family Feud may well be the success they expect as it happens.
Family television is what is needed at Ten, and it has a good chance of working. Don’t be surprised, or be prepared to be surprised as the case may be.
Formats are sometimes only old fashioned in the memories of the middle aged, and I firmly believe that programmes such as “What’s My Line” could be brought back with very little updating and become popular again in the right hands.
The exhausting search for new, ever more exciting formats and personalities has cost a lot of money and lost a lot of ratings over the recent years. Who would have thought that cooking shows would come back in force say thirty years ago? or that boring DYI would morph into house renovation shows.
I watch the local news on Prime at 6
Can someone please explain which idiot at 10 decided to move Neighbours to digital?
That’s when it all went downhill.
IMHO, it’ll be a nice change from the other channels’ news offerings. I’m actually looking forward to it and the uncut clips are a good marketing ploy (no, I don’t work for Ten, haha).
How can you criticise a show before it has even aired?
Im really not sure whether Family Feud will fire or not…To its advantage it is sandwiched between two of Tens most popular programs, but the reaction online to it has been less than positive. I think a lot of people will watch during its first week just out of curiosity. Sadly though I wont get that opportunity, here in the Goulburn Valley Southern Cross airs our local news program Weeknights at 6pm.
I suppose if Family Feud does not work Channel 10 could always try something “new’ at 6pm.
Can I suggest The Young Doctors?
If it worked for Channel 9 in the 70s I am sure Channel 10 could use it in 2014.
@Lysander: According to the TV Tonight website, the producers of Neighbours signed a contract with TEN agreeing to move Neighbours to Eleven to enable the channel to launch and get established and have at least one high profile, successful show to attract viewers to the channel. The agreement is apparently open-ended for the life of the show so TEN can’t move it back to the main channel even if they wanted to.
Everyone knows that there is only one ‘FF’ and that is Family Fortunes, with the dear Les Dennis.
This one is a corker: https://www.youtube.com/watch?v=kdwOyT9Erso
5 weeks. 4 if they panic.