Farmers Union Iced Coffee rebrands to celebrate Fathers Day
Farmers Union will celebrate Father’s Day with the iced coffee rebranded Fathers Union and cartons labeled: No.1 Dad, Total Legend, Big Fella and The Boss for a limited time.
To support the campaign a series of ads giving dads advice on how to handle Father’s Day will run including pretending they love their $10 Father’s Day school stall present and how to trick their children into waking up later.
Created by Hase Productions, each ad begins with Dylan Lewis, Australian TV personality, drinking iced coffee saying “Happy Fathers Day fellow dads, as my gift to you I’d like to share a little fatherly advice for the big day”.