Fart to the top

Dr Mumbo wishes he’d been in the meeting when Brisbane agency BCM pitched its idea to milk client Pauls Zymil.  

Not to put to fine a point on it, the Tummy Tuner website is a means of turning your keyboard into a fart and burp generator.

Accordign to the BCM press release: “The Tummy Tuner recognises and plays on the idea that upset tummies caused by lactose sensitivities an mean unavoidable belching and flatulence. It’s a novelty viral musical instrument which replicates these sounds in a fun and amusing way.”

But frankly, who cares? It makes great farting noises.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.