Fashion site pulls ‘unhealthily thin’ image after Ad Standards ruling
Images from the "Thea Gown" product listing
A product listing on fashion brand Aje’s website has been censured by Ad Standards for “promoting an unrealistic body image”.
A complaint was made to Ad Standards over two listings — for the “Thea Gown” and “Eartha Mini Dress” — that feature “models who appear excessively underweight”.
“This depiction is harmful as it promotes extreme thinness as aspirational, which may negatively impact community health, particularly among young people. The presentation of models in such a state is not a truthful or responsible portrayal of body image and risks encouraging disordered eating or body dissatisfaction,” the complainant argued.
