Fashion and digital brands to premiere first ever VR live-streaming event for Fashion Week

May 18, 2016 2:24

We Are Handsome will stream its fashion show in VR

Australian fashion label We Are Handsome is aiming to make a Mercedes Australian Fashion Week first by live-streaming its show tomorrow in 360 degree virtual reality.

With interest in VR as a marketing tool continuing to gather pace following the consumer release of a range of VR devices, from Google’s Cardboard to the Oculus Rift and HTC Vive, event organisers have been early adopters hoping it can bring new audiences.

The Sydney show is being created by Visual Domain and supported by Melbourne-based technology retailer +61, and will be available for the public to view via a specially created site tomorrow at 10:00am.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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