Fast food, faster marketing: El Jannah’s two-year transformation
"You look hungry": El Jannah's recent marketing campaign
When Adam Issa joined El Jannah in January 2024, the charcoal chicken chain had spent almost 25 years without a formal marketing function.
By then, the Lebanese heritage brand had grown from a single shop in Western Sydney to a 26-store network, largely concentrated in Sydney, with early expansions into Melbourne and Canberra. The chain — named for the Arabic word for “heaven” — is a mixture of owned and franchise restaurants.
With plans to aggressively grow in Australia’s competitive quick-service restaurant market, El Jannah began investing in a full marketing function, building an internal team, agency roster and digital stack to drive its expansion.
