Fck The Cupcakes ask men to ‘Be the Change’ in first major campaign

Kalila Welch

June 2, 2022 9:53

Fck The Cupcakes (FTC), an industry movement established by Innocean Australia’s CEO Jasmine Bedir in 2021 to help address gender inequality, has launched its first major campaign, ‘Be the Change’.

The campaign, created by Innocean Australia, with PR from Edelman and media from Hearts & Sciences, is an initiative designed to motivate men to help women drive change.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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Fck The Cupcakes ask men to ‘Be the Change’ in first major campaign

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