Federer, Nadal, Barty and Hemsworth appear in Australian Open campaign announcing ‘Australia is Open’

The Australian Open is using its global platform to broadcast the message that Australia is open for business, in light of the bushfire crisis.

A campaign from Clemenger BBDO has leveraged the local presence of international tennis stars including Roger Federer, Rafael Nadal, Naomi Osaka, Petra Kvitova, Novak Djokovic and Australia’s Ash Barty sharing their experiences of travelling around Australia.

The ad opens with a message from Australian actor Chris Hemsworth, calling on people throughout Australia to spread the word that the country is ready and open for tourists.