Feel New campaign showcases cultural shift in marketing NSW tourism

March 30, 2022 2:54

The NSW Government has amplified the brand promise of its new tourism campaign, Feel New, launching a series of emotionally charged films exploring individual feelings experienced by travellers to NSW.

Produced by tourism and major events agency, Destination NSW, the films shine a spotlight on seven feelings most sought after by consumers – joy, connection, freedom, awe, rejuvenation, belonging and adventure.

https://www.youtube.com/watch?v=sf739RKj8Uk

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

cultural shift Feel Good Leo Burnett Australia new campaign NSW tourism

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Feel New campaign showcases cultural shift in marketing NSW tourism

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE