Feminine hygiene brand Moxie to put Facebook profile photos on its packaging

Moxie, MumbrellaMoxie, the feminine hygiene brand known for its 1940s retro-esque design packaging, has launched a Facebook campaign asking its customers to send in their profile photos to form a collage on its tin packaging.  

The campaign, developed in conjunction with Moxie’s social media agency Get Glossy, will see the “identi-tins” launched for its tampon range.

The premium positioned Mille & More-owned brand said it is asking its Facebook followers to take part in the initiative as part of its strategy to encourage greater customer involvement with the brand.

Up to 600 pictures will be accepted which will all feature on the Moxie tins.

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