Ferrero indulges iProspect with sweet media account win

Kalila Welch

November 2, 2023 10:11

Ferrero has appointed Dentsu’s iProspect as its media agency of record in Australia following a competitive pitch process, Mumbrella can reveal.

The account covers Ferrero’s locally in-market brands Ferrero Rocher, Kinder, Nutella and Tic, and is understood to valued in the ballpark of $17-20 million.

Dentsu declined to comment on the win, however it is understood the appointment is effective as of 1 January 2024 for a contract of three years.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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