Festival marketers agree: Chatbots aren’t for them

A panel of festival marketers have admitted they don’t think chatbots are for them, claiming their customers prefer a more personalised form of interaction.

“I’m not a big fan of chatbots,” Matt Langler, group marketing director, Secret Sounds told the audience at Mumbrella’s Entertainment Marketing Summit. “I think the technology will get there and I’ve definitely seen some examples of it getting better.

“But when you pick apart the way that they work, you still – in my mind anyway – need to sit there and write the responses that you would expect your brand to give the person who was asking the question.