Fetch TV launches free-to-air ‘virtual channels’ to help consumers discover BVOD content

Fetch TV has today rolled out four free-to-air (FTA) ‘virtual channels’, covering Ten, Seven, Nine and SBS, which will allow its subscribers to create their own playlist in the same manner they currently can for true crime channel Oxygen.

The playlist allows Fetch TV users to pick programs in the schedule and watch them live, fast forward or rewind as they wish, as well as curate their own schedule for the shows they’d like to watch.

The idea behind the new formatting is to appeal to consumers who prefer using the Fetch electronic program guide to find content rather than navigating each of the network’s own video-on-demand offerings directly.