Fiat Chrysler names Zac Loo as marketing chief following exit of Mark McCraith to Maxus

Fiat Chrysler’s director of product strategy, Zac Loo, has been handed responsibility for marketing following the decision by Mark McCraith to quit the car firm and return to Maxus Australia.

Loo will take the expanded role of director of marketing and product strategy from May 18 and will spearhead the strategic management for FCA Australia’s six brands; Jeep, Fiat, Alfa Romeo, Chrysler, Dodge and Fiat Professional.

The newly created role will bring marketing and product under the same portfolio.