Fidelity Communications announces first win

Tim Burrowes

February 3, 2010 2:42

Fidelity Communications, the strategic planning consultancy, has made its first client win announcement, scooping Real Insurance’s planning business from PHD.

It was awarded the planning account without a pitch. PHD retains responsibilities for Real Insurance’s media buying.

Fidelity will handle the insurance company’s general insurance products, including motor, home and pay as you drive. It will cover all communication channels, including direct marketing.

The strategic planning consultancy launched last year after Chris Walton, former CEO of Mindshare and Maxus Australia partnered with Quantium, the data strategy company.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.