News

Fifi Box promotes Atkins diet in new campaign from Arnold Furnace

Miranda Ward

January 5, 2015 11:09

FoxFM radio breakfast host Fifi Box is spruiking the Atkins diet in a new campaign for Atkins Nutritionals as it aims to further grow its share of the competitive weight management sector.

Created by Arnold Furnace, the TV ad, the second of a series featuring brand ambassador Fifi Box, sees the radio personality speaking directly to camera about her success with the weight management plan.

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Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

ad Arnold Furnace Atkins Campaign creative Fifi Box FoxFM weight weight loss

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