Final moments of Cannes Lions sees Australia double its grand prix haul thanks to Scope campaign

Tim Burrowes

June 26, 2011 8:36

It took until virtually the final award of the week-long Cannes Lions festival for Australia’s trophy haul to edge into respectable territory.

The trophy everyone wanted to get their hands on

But Leo Burnett Melbourne’s seizure of the Grand Prix for Good – in only the second year since the category was created – doubled Australia’s grand prix tally after the win in the PR Lions at the start of the week for Clemenger BBDO Melbourne’s NAB breakup campaign. However, the number of trophies was still down on previous years.

The Grand Prix for Good came for the Leo Burnett’s camapign for Scope which saw them create a band made up of disabled people, which was only gradually revealed during their music video. The campaign also won gold in the Film Lions.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.