Hearings on outdoor media reach final stage
The final hearing of a parliamentary inquiry into outdoor media takes place tomorrow. The government will square up to the alcohol and foods industries to gauge whether the self-regulation of outdoor advertising is keeping up with community standards.
The alcohol industry, represented by the Distilled Spirits Industry Council of Australia, Winemakers’ Federation of Australia and Brewers Association of Australia & New Zealand, will table a new pre-vetting system.
The foods industry, represented by the Australian Food and Grocery Council, will discuss advertising to children, a debate given new life last week after a World Health Organisation-backed policy group published a report proposing banning junk advertising around children’s programs on TV.
I don’t think that this will be the end of the ads, I think that they just need to change their market strategy a little bit
The alcohol inudstry has had a pre-vetting system in place for more than a decade.
What has changed is the OMA members requiring the adverts to have been approved through that pre-vetting.
Stephen Riden
Distilled Spirits Industry Council of Australia