Final speaker lineup revealed for Mumbrella’s branded entertainment conference BEfest

Tim Burrowes

October 1, 2015 9:44

The complete program for Mumbrella’s branded content conference BEfest, the Festival of Branded Entertainment is now online.

Several new speakers have joined the lineup for the conference, which is at the Maritime Museum in Sydney on 5 November. Discounted earlybird tickets are on sale until the end of tomorrow.

Newly announced panellists include Air New Zealand’s brand development manager Justine Murphy, who will shed light on the success of the ‘Meanwhile in… New Zealand’ campaign, while explaining how it complements the brand’s global content strategy.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.