Finance Marketing Summit: What happened when Wise took on its first in-house campaign

Fintech company Wise’s creative campaign ‘Made for the World’ was its first in-house campaign ever launched in Australia, and UK-based Claire Grinton, director of brand and creative, said while the process was far from easy, it was incredibly beneficial.

Delivering the global keynote speech at the Mumbrella Finance Marketing Summit this morning, Grinton described how the campaign was brought to life, from ideation to execution – and fully in-house.

Grinton delivered the global keynote this morning