Find out how Nestle, Woolworths and EB Games run their customer loyalty programmes

Tim Burrowes

September 11, 2012 11:42

UPDATED: 1.10pm: The event is now full

Mumbrella is to host a breakfast featuring loyalty marketing case studies from Woolworths, Nestle, and EB Games.

The event – which is free – takes place in Sydney on Wednesday October 3 from 7.15am to 9.30am.

It features presentations from George Hughes, Head of Everyday Rewards, at Woolworths; Rebecca James, Managing Partner, Lavender, presenting a case study on client EB Games; and Andrew Segar, CEO of Simplicity CRM, who will talk about Nestle. The breakfast is sponsored by Simplicity CRM.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

loyalty Mumbrella

6 COMMENTS

Reto 11 Sep 12

Are you serious? I’ve received the email 12:44pm and by the time I got to read the article and tried to register at 1.20pm the event was full??? Man you are all way too keen…

Anyhow let us know if there are more spots being made availavble.

Thanks

User ID not verified.

mumbrella 11 Sep 12

Hi Reto,

We are running a waiting list for those who missed out. If you’d like to be added to it, please email my colleague denise@focalattractions.com.au

Cheers,

Tim – Mumbrella

JS 11 Sep 12

i hope people havent just registered as it is FREE! Maybe charge a nominal fee, say $50 – sure you would like this Tim 😉 and it will sort out the “get something for free and turn up if i havent got a hangover crowd” !!!

User ID not verified.

Cassia 11 Sep 12

Yes, I have received the email an hour ago and as soon as I clicked in this link the event was full. So frustrating!!

I have to agree with JS.

Please let me know if someone give up.

Cheers,
Cassia.

User ID not verified.

JI 11 Sep 12

Will this event be held in Melbourne? Jo

User ID not verified.

Kylie 12 Sep 12

This is a stella line up. I would also be interested if this was in Melbourne. If not where can we get access to the slides?