‘Find the Formula’: Palmer’s takes inspiration from beauty craze

Palmer’s is addressing the overload of products which has come with the skincare and beauty boom in its first masterbrand campaign launching this week.

The ad presents Palmer’s range of natural-based formulas as the solution to the search consumers need to go on in their morning routines to find the product they are looking for.

The campaign launches the platform ‘Find the Formula’, sending the message that beauty can be simple.

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