Fintech Beforepay launches first brand campaign via Zoo Republic

Pay on demand fintech platform Beforepay has launched its inaugural brand campaign, centred around the positioning statement ‘Your pay at your command’.

Beforepay launched in Australia in 2019, and worked with creative agency The Zoo Republic on the campaign, which features a series of “feel-good”, tongue-in-cheek TVCs.

The campaign aims to show Australians how they can break free from their pay cycles, with taking control of finances a core message. This is shown through spots where Beforepay users meet future versions of themselves, who advise them to harness the power of Beforepay.