Fiona Johnston to head UM Australia

July 31, 2017 8:59

Fiona Johnston is to return to the media agency world as CEO of UM, replacing Ross Raeburn who moved to sister mobile agency Ansible two months ago.

Danny Bass and Johnston previously worked together at MediaCom

Johnston has spent the past two-and-a-half years running the executive consultancy Wild and Safe where she worked with The Coca-Cola Company, the AFL and eBay.

IPG Mediabrands Australia CEO Danny Bass said his previous experience of working with Johnson at Group M’s MediaCom, where she was chief marketing and business development officer, meant he understood what she would bring to the role.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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4 COMMENTS

Open Mike 31 Jul 17

I thought they weren’t a media agency anymore?!

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nick williams 31 Jul 17

congratulations and good luck Fiona

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Gilles Merry - Yakusan 31 Jul 17

Congratulations Fiona and great call Danny,

To add to Fiona’s industry skills which are well noted in the article, Fiona is a brand marketeer at heart and also an incredible people and culture advocate. A win for UM team and ultimately for their Clients as well 🙂

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Anthony Gregorio 31 Jul 17

Well done Fiona. They are lucky to have you.

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