First Base appoints The Wired Agency to digital account

The Wired Agency has won the digital account for activewear brand First Base.

The announcement:

Ethically produced activewear range, First Base has appointed The Wired Agency [Wired] as its exclusive digital partner following a market review.

Homegrown in Sydney’s Bondi Beach, the active lifestyle brand has established itself as a socially conscious women’s activewear and swimwear label and will use Wired’s services to further drive its burgeoning ecommerce business.