Streaming service Stan in its first ad watchdog defeat over language in SMILF trailer

January 12, 2018 10:05

TV streaming service Stan has had its ad for US comedy SMILF banned by the ad watchdog over use of the term “full frontal, dick and peen”.

The ruling is the first time a complaint against Stan has been upheld by the Ad Standards Board.

Stan is jointly owned by Nine and Fairfax.

The SMILF ad aired on Nine Now’s digital catchup service during real estate show ‘Flip or Flop’ and comedy ‘Kath & Kim’. It triggered complaints that it was inappropriate for the audience of those shows.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Ad Standards Board CU in the NT SMILF Stan

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Streaming service Stan in its first ad watchdog defeat over language in SMILF trailer

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