Fitness brand Hyperice releases campaign with Naomi Osaka

Hyperice has released a new campaign featuring tennis star Naomi Osaka and others.

The announcement:

Over the last ten years, Hyperice has worked tirelessly to push the boundaries of innovation to help better serve athletes everywhere. Today, the company announced a new stage of global growth as the company evolves into a holistic high-performance wellness brand. The multi-prong transformation, led by Hyperice’s recent acquisition of mental wellness company Core, its third acquisition in the last 18 months, is accompanied by a new brand identity and global brand campaign and anchored by a suite of new products and industry-first technologies.