Five reasons your chatbot is going to suck | Mumbrella360 video

In his quest to work out how brands are supposed to navigate the new world of chatbot-mania, XXVI’s Hamish Cargill breaks down some of the world’s greatest chatbot failures as well as the rare successes in this video from Mumbrella360.

In the following video from June’s Mumbrella360 conference, XXVI’s Hamish Cargill breaks down exactly what can be achieved via a chatbot… and why your bot probably sucks. One of the most important things to remember, he says, is that “the greatest chatbot ideas can be found in failure.”

One of the worst chatbot disasters of all time, says Cargill, took place in early 2016 with Microsoft’s Twitter-based AI bot, TayTweets. The bot was programmed to respond and learn from the Twitter users who interacted with it.

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