How brands can get more from their influencer relationships

When it comes to achieving the best balance of profit and fit there are five Cs to winning with social influencers, says Amanda Gormley.

Today, social influencers are considered to be extremely powerful allies in the marketing world,but like any relationship, investing in influencer relationships is important.

Amanda Gormley

Below are the five Cs to consider when selecting and building relationships with the best social influencers for brands.

Clarity

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