Five ways marketers can engage the profitable Chinese market
Making an impact, and big bucks, in the lucrative Chinese market is easy if you follow some basic rules, says Nicolas Chu, in this guest post.
The affluent Chinese middle class is growing. More consumers have money to spend and are willing to buy online. To capitalise, western marketers must discover how to reach them.
Below are recommendations based on my experiences to help your business tap into the Chinese digital economy and effectively target Chinese consumers online.
Invest in a Chinese website, accessible from China
Indeed, China is a great market. However, there’s a great deal of documentations needed if a company wants to export to the said country. Compliance to CCC Certification is tedious but it will all be worth it.