Five ways to win an Effie

ThinkTV’s Steve Weaver has compiled some juicy stats that highlight what it takes to win an Effie award.

So, are you on track to make the deadline for your Effies entry? No, well I have a really simple message for you: DON’T PANIC!

Why? Well, just for Mumbrella readers, we’ve collected some handy data to give you a little head start.

Launched over 50 years ago by the American Marketing Association and now running in 42 countries, the Effies recognise effective, impactful advertising.

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