Flight Centre hires Joachim Holte as CMO
Flight Centre has a new CMO, with Kmart’s marketing executive Joachim Holte coming on board to lead the marketing and digital experiences for the leisure travel brand.
Holte has spent time with travel brands in Europe, and returned to Australia in 2004. Since then, he’s worked at Wotif and Yahoo, and headed up marketing at Rate City and Wayfair.
He had two stints at Wotif, with the most recent seeing him in the role of executive general manager for Australia and New Zealand, where he headed up product, marketing and strategy.

Congratulations Jacob
Great hire – welcome back to Brisbane – Joachim
Well done Joachie!
Had the pleasure of briefly meeting Joachim whilst at Kmart. Great operator. Well done Flight Centre and congrats to Joachim.
Amazed this company still operates. When will people learn.