Floods put radio ratings on hold in Brisbane

Tim Burrowes

January 17, 2011 2:04

Yesterday’s start to the radio ratings year was cancelled for Brisbane because of the chaos wreaked by the floods.

The radio ratings system relies on the recruitment of listeners by door-knocking researchers who ask them to keep a diary of listening habits.

However, with the cleanup only just getting underway, the industry has concluded that listening patterns – and responses – would be distorted.

Joan Warner, CEO of Commercial Radio Australia said: “We believe the main priority and focus of people in Brisbane, Ipswich and all flooded areas will be very much on clean up and recovery.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.