Flybuys hands CHE Proximity a consolidated account including creative, digital and social

CHE Proximity has won a consolidated account for Flybuys which includes: creative, brand, digital, CX, UX, CRM, content and social.

The account was won after a competitive pitch held in April this year.

Flybuys has consolidated its accounts with CHE Proximity

Following the demerger of Coles from Wesfarmers in November 2018, Flybuys has become an independent joint venture between Coles Group and Wesfarmers Group, in which each company holds a 50/50 stake.