Foghorn yawn promotes P&O Cruises
BMF has created a campaign for P&O Cruises in which a man announces he is in need of a holiday by yawning like a foghorn in front of his wife.
http://youtu.be/g8aonev9FrU
The ad is running to promote P&O Cruises’ 2012 Early Bird Sale.
The ship’s horn is a simple, disruptive and unmistakable call-to-action. Perfect for a P&O Cruises holiday,” said Jun Harada, creative director at BMF.
dumb, but funny.
probably right on the money.
Like it but I’m sure it started off life with the ship’s horn sound coming from a different orifice. Now that would have been even funnier.
make the logo bigger