Foghorn yawn promotes P&O Cruises

Robin Hicks

June 22, 2011 5:30

BMF has created a campaign for P&O Cruises in which a man announces he is in need of a holiday by yawning like a foghorn in front of his wife.

http://youtu.be/g8aonev9FrU

The ad is running to promote P&O Cruises’ 2012 Early Bird Sale.

The ship’s horn is a simple, disruptive and unmistakable call-to-action. Perfect for a P&O Cruises holiday,” said Jun Harada, creative director at BMF.

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Robin Hicks

Topics

BMF P&O Cruises

3 COMMENTS

wise old fellow 22 Jun 11

dumb, but funny.

probably right on the money.

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alan 23 Jun 11

Like it but I’m sure it started off life with the ship’s horn sound coming from a different orifice. Now that would have been even funnier.

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Roger 23 Jun 11

make the logo bigger

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Foghorn yawn promotes P&O Cruises

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