Mall makes walk-in-wardrobe out of chocolate

Chocolate Shoes for Rundle Place

Chocolate Shoes for Rundle Place

In a publicity stunt to bring in shoppers, Adelaide shopping mall Rundle Place has flown in UK food artist Prudence Staite to build a life-sized walk-in-wardrobe made out of chocolate.

Staite, who owns Food Is Art, and a team of Adelaide artists, started work on the project on March 12, and will open it to the public on Thursday.

“Rundle Place is a shopping complex like no other as is reflected in the everything we’ve set out to do – from elements of the design of the complex itself with little touches such as a croquet pitch themed dining area in ‘77’ our food court, through to our advertising campaign and of course staging the block party,” said Justin Dangerfield, Rundle Place centre manager.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.