Foodbank’s empty Hungry Puffs cereal boxes to return as part of expanded campaign
Foodbank Western Australia will be relaunching its Hungry Puffs cereal boxes ahead of Christmas 2019.
The campaign originated during the Christmas season last year, where empty cereal boxes were stocked on IGA shelves representing the breakfast that more than 100,000 West Australian kids forego every day.
The Hungry Puff boxes were available to purchase by grocery shoppers, with all proceeds going to Foodbank WA’s efforts to feed hungry kids. The sale of one box provided 10 children with their next meal.
