Football Australia (FFA) and Priceline Pharmacy launch new partnership

December 2, 2020 3:50

Priceline Pharmacy and the Football Federation Australia (FFA) – soon to be Football Australia – have signed a three year partnership as part of a ‘whole of game’ agreement that aligns Priceline with national teams, professional leagues and grassroots levels.

Priceline is now an official partner of the Westfield Matildas and of the Westfield W-League through to 2023, as well as the official health partner of MiniRoos – the nationwide initiative that uses short, game-based sessions.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.