Football Federation launches ‘pointy end of the season’ ad for A-League
The Football Federation Australia has launched a hype reel in preparation for the Hyundai A-League’s final series.
Distributed initially via Twitter and Facebook, and the FFA’s email database of 200,000, the reel aims to build football fans’ anticipation for the series that kicks off on 30 March.
Another version will launch later on national TV.
Both hype reel and ad were produced by BMF from existing footage.
Any game where a nil all score is common and faking an injury is an accepted tactic is hard to sell.
Good luck guys.
@Tony – You live a sad and miserable life.
Tony – can’t be too hard of a sell considering it’s the most popular global sport by a distance
nil all – ffs
for as long as nil nil draws are called nil all football will never take off in this country.
To be fair, it’s nothing to do with “nil all” or “injuries” that’s the problem. It’s the fact the quality of the product is absolutely dire. To have one of the clubs in the A-League attracting below 2,000 people on more than one occasion is testament to this – Australian’s aren’t stupid.
Re: “Highlight the talent”: Spielberg would do well to make a video of the quality that has been on offer this season.
The standard of A League football isn’t brilliant admittedly, but over long, cliched, b grade tv promos like this aren’t helping it either.
it amazes me that Soccer – that enjoys an amazing numbers of participation at a junior level, can not seem to transition those kids into fans at the elite level. And this has been the same since I … well.. i played un the St Andrews under 7s. My kids even played as little sprogs… but why cant SOCCER Australia get that continued interest happening? Is it still a hangover from the old system of ethnic based teams and their exclusionary tendencies?
P.S. – it is Soccer here, they should just embrace it…
@Doug
That’s because the players never stop playing mate. Rugby players stop because their bodies cant handle it anymore. Football (soccer) players keep going. There is an over 45’s league…
Getting to the game is an issue if you are playing…
Dan, you said in three lines what I failed to say in a post three times as long. You’ve hit the nail on the head.
The fact that a football-related article can never go more than a few comments without attracting derogatory remarks is testament to the massive inroads being made by football at a grassroots, amateur and professional level – it’s a real threat to the two rugby’s and cricket, and this generates fear as evidenced by old mate Tony above.
This is despite one club having well documented struggles in the Gold Coast market, a market which is even struggling to sustain the ‘bastion’ of Aussie sport – NRL.
@Doug
Should that be dug. Are you named that because you have a shovel in your head?
It’s called football in Australia, in Thailand, in Zambia, in Portugal, in all countries. I think it’s actually time you embraced it, we live in a globally connected world. Oh no wait don’t tell me, you’re normally watching ACA when the SBS World News is on?
I would have thought that the rugby league fans commenting above would enjoy a 0-0 scoreline. It is easier for them to count to.
Oh dear. Black and white? If this is about attracting fans to the finals it fails. Football (of any code) is about tribes and colours.
The ad should be a CALL TO ACTION. This should be about showing the colours of the teams that are fighting it out for the glory of being number one.
“You from Sydney, grab your blue shirt”, “Brisbane show us your orange” “Central Coast fly the yellow”. That was the reason for the simple colour scheme in the first place.
Doug’s right – it’s not footy it’s soccer… the sprogs grow up and go to school to play footy and Dad’s in many states watch The Footy Show… Sorry Frank Lowe, it was a mis-step calling it football. Time to change back. But then I’m a no-talent nong who likes blondes with big tits.
Darren – think the black and white is to keep it consistent with the season opening ad. But I do agree with you.
The ball is actually a ball – it is spherical, (for the rugby league fans “spherical” means ball shaped.
The game is played with the feet and was around way before thugby. Hence the name “football”.
Rugby was originally played by posh toffs in private schools in England, before a breakaway code formed (league) up north, which offered a wage.
In England ,Rugby League is not associated with bogans, like it is in Australia. it is simply associated with Northerners. Many northerners like watching “footy” which is the round ball game.
Football is the largest game on earth and the most popular participation sport in Australia.
There are some clues in this post for marketeers…
Coming form Scotland the quality of the product/football has next to nothing to do with the popularity of football. The quality in Scotland is marginally better than whats on offer in Australia yet there are regular crowds of 50,000+.
The A-League will always struggle. Australians are used to watching the best. We’re forever watching the best, or playing the best, in cricket, rugby union, rugby league, cricket, ‘Aussie Rules’ etc. So, we’ve been brought up on seeing the very best. And we expect to see the very best when we pay our money to walk through those turnstiles. So, let’s face facts – the A-league is D standard at best. And like our many attempts to create a local basketball league, the A-league will forever struggle to survive. Australians simply aren’t interested in second best. [As an ex- ‘soccer’ player I’d love to be proven wrong].
@Oh Well
So what you are saying is; Australians don’t actually like sport, they like winning. That makes a lot of sense to me…
@fraser
Last weeks bumper Scottish Premiership fixture, which saw Dunfermline go down 0-2 to Motherwell, attracted a crowd of 3523.
You sight crowds surpassing 50,000. Other than games involving Rangers or Celtic, what Scottish games attract such a following?
The A-League is still in its early days. The product has improved tremendously since the inaugural season. Of course it has had its teething problems, but give it time and it will continue to improve. Football in this country has so much potential. Between global exposure, world cups that mean something, growth and competition in Asia and the millions of kids who play the sport – the other codes are now looking over their shoulder. These points of difference just need to be harnessed efficiently by the FFA. Subscription vs FTA will be one of the main factors that needs to be weighed up in the short-term to ensure football’s future prosperity in this country.