Football is everything in new star-studded Rebel campaign

Football means different things to different people, both literally, with the various codes given the name, and on a deeper level.

The General Store and rebel has teamed up to celebrate the many diverse and personal meanings of football, no matter which code you play.

In the hero film, a young girl’s innocent question “What does football mean?” elicits answers from Australia’s biggest sporting stars across different ‘football’ codes: Aussie rules, rugby league, rugby union, and soccer.