For once, a brilliant week for newspapers
I wonder if it takes a downturn to drive innovation.
Because suddenly, it feels like Australia’s newspaper publishers have started to use their imaginations.
In the space of less than seven days, we’ve seen executions on behalf of Coles that are likely to become excellent newspaper effectiveness case studies. Then there was the clutter-free advertising takeover of the AFR, Australian and BRW by car brand BMW. And let’s not forget Fairfax’s daring publication of WA Today and the Brisbane Times as one-off print products.
If that was a typical seven days then I don’t think anyone would be talking seriously about the death of newspapers for much longer.
Tim Burrowes – Mumbrella
Exciting times!
Certainly interesting stuff, but none of it is digital – let’s see what comes with The Punch.
BTW: Your banners make me want to rip out my eyeballs 😉
Great site, but Please Please have a word to SBS’s creative agency those banners are a disgrace.
I’m sorry. I must have missed the announcement that henceforth all innovation and effectiveness was the solus domain of digital. Could someone please circulate the edict.
Well done to Coles and Fairfax (but I do agree about the banners).
Great week for Press thanks to agency ideas
Great to see that innovation is well and truly alive in newspapers, and that great ideas are the result of true partnership and collaboration betweem the media, agency and the client.