‘For the good of the kids’: Gov launches age ban campaign

The Australian government has released a new campaign to help prepare parents and children for the impending ban on social media accounts for under-16s.

The “For the good of” video and audio campaign will first air on Sunday night, although the Minister for Communications has yet to respond on which channels it will use.

The video campaign depicts several children with their smartphones while a voiceover says: “For the good of Kirsty, for the good of Lucy and Anya, for the good of Sam, for the good of Holly, for the good of Noah, for the good of their wellbeing.

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