Marques that worked for the last 100 years won’t work for the next, warns Ford boss

Adam Thorn

August 24, 2017 9:27

The president of Ford Australia has declared his business will transform from a simple car marque into a “mobility company”, embracing a range of advances including driverless vehicles, drones, shuttle services and revolutionary tech for disabled drivers.

Speaking at Mumbrella’s Automotive Marketing Summit yesterday, Graeme Whickman said that no single technology would define the future of transport, and promised Ford would be investing billions into R&D.

Ford CEO Graeme Whickman

Adam Thorn

Adam Thorn oversees Mumbrella's sponsored content and occasionally contributes editorial. He's previously worked as an editor, feature writer, reporter or sub for more than 30 major British titles including Esquire, GQ, The Sunday Times, Loaded, The News of the World and Mr Porter.

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