Ford does U-turn, handing creative back to WPP after four-year stint with Clemenger BBDO

Kalila Welch

November 1, 2022 10:32

Ford Motors has returned to WPP after four years with Clemenger BBDO, returning to one of the oldest creative partnerships in Australian advertising, Mumbrella can reveal.

The changes follows a global move which saw Ford shift BBDO as its agency globally, naming independent agency Wieden + Kennedy as its new lead global creative and brand strategy partner.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

Clemenger BBDO Ford Motors Global Team Blue GTB Matt Moran WPP

2 COMMENTS

de-merged? 2 Nov 22

Didn’t GTB only merge into VMLY&R early this year?

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Kalila Welch 3 Nov 22

Hi de-merged,

Yes – GTB was announced to have integrated with VMLY&R Commerce earlier in August, having presumably been redundant since WPP lost the Ford account in 2018. With GTB pegged as the new home of Ford as it returns WPP, it is yet to be confirmed how the Ford team will be restructured.