Ford has highest advertising recall

Tim Burrowes

September 30, 2010 2:17

Ford ads have the best automotive advertising recall among Australian car buyers, a survey by Roy Morgan Research suggests.

The Roy Morgan Automotive Currency Report looked at 5,657 people intending to buy a new car in the next four years.

It found that 74.8% recalled Ford ads.

roy_morgan_car_advertising_recall

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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6 COMMENTS

Eliza 30 Sep 10

Is memorable always good.

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Monkey 30 Sep 10

Yes.

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Anonymous 30 Sep 10

Eliza, I can’t remember if it is or not.

Matt 30 Sep 10

Who has the highest sales.

Toyota. That’s all that matters.

If Ford and Holden spent less on advertising and more product planning, design and engineering they’d have far higher market share.

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Tim2 1 Oct 10

Yet 74.8% won’t buy a Ford, so..?

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Danielle 1 Oct 10

Soup’s recent Talk Track research showed the same auto brands, Ford, Toyota and Holden leading the pack in WOM, but in a different order to Roy Morgan’s list – 1.Holden 2.Toyota 3.Ford.
You can see more from our Talk Track research on which auto brands people are talking about here: http://conversationsoup.com.au.....ing-about/

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