Ford, Lamborghini and a Bathurst 1000 winner to speak at the Mumbrella Automotive Marketing Summit in Melbourne

January 15, 2019 9:25

Ford Australia’s general manager of marketing Dani Winter, Lamborghini APAC CEO Matteo Ortenzi, and 2016 Bathurst 1000 champion and founder of Tekno Group Jonathon Webb will all speak at the Mumbrella Automotive Marketing Summit at the Sofitel in Melbourne on March 19.

In 2019 Ford will compete in the Supercar championship with the new Mustang

Set to take place two days after the Australian Grand Prix, Ford’s Winter will speak on the back of the second race for the new Ford Mustang Supercar at the Melbourne 400.

Winter will reveal the marketing journey Ford embarked on with the Mustang through launching the division, the reasoning behind its return to Supercars and how building strong relationships garnered cut-through results in a crowded industry.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.

Topics

automotive Dani Winter Ellie Norman F1 Ford Formula 1 Jonathon Webb Lamborghini Matteo Ortenzi Mumbrella Automotive Marketing Summit Tekno

1 COMMENTS

JG 15 Jan 19

From memory, Will Davidson and Jonathan Webb hold the unique record of having won the Bathurst 1000 without actually having led any of the 161 laps.

Any rev-heads out there can confirm or deny?

User ID not verified.

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Ford, Lamborghini and a Bathurst 1000 winner to speak at the Mumbrella Automotive Marketing Summit in Melbourne

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